I loved this paragraph, in a masochisitc sorta way,
"When I first got here, I proposed we take the Servant Evangelism model and make it our own. Doing little things like handing out water bottles, or free newspapers to commuters, or flowers on Mother’s Day to strangers, or free gift wrapping during the holidays. Simple things, things anyone can do. This was met with an uproar of resistance. So what did we do? A direct mail campaign. We sent out about 10,000 cards advertising Easter. My son decided to be born that Easter morning so I am unsure how many people may have been visitors as the result of the cards, but no one else bothered to follow up either. Some in leadership (who are thankfully no longer in leadership) began to grumble about the cost of the cards and effectively blocked ever doing them again."
h/t commenter David