I really like Joey's Seafood here in Sioux Falls. They had a funny campaign when they opened, asking people to come up with creative explanations of how they got fresh seafood to our landlocked locale.
But right now, they are running a radio ad that says,
"Every day is Lent at Joey's Seafood!"
Yes, they are appealing to the RC fish-on-Friday tradition, which is strong around here. But don't they realize that the last thing most of us want is an endless Lent?
(For those who don't get it: Lent is a Christian season of unsparing self-assessment, confession, spiritual discipline and fasting - those who observe it are pulling for Easter to arrive, not for permanent Lent).